Konica, Visual Designer
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Frame: the hero holds up a glowing bug spray, cape flying
  • Character Design
  • Visual Frames
  • Storyboard
  • Creative Writing

Zepto × Juspay Passkeys

  • Designed within 4 days
  • Leveraged AI

Created from idea to design, end-to-end, for the Zepto and Juspay Passkeys collab. The goal was to not let a 4-day timeline hold us back from leveraging Zepto’s vibrant colours or keep our creative ideas from taking form. With a script that captures perfect comedic timing and AI to cut down sketch time, we pulled it off!

Role:
Visual Designer
Collaborators:
Shalini S
Duration:
4 days

Final frames

Match night with friends crashed by an uninvited guest? That too a bug?! One tap, one face scan and the payment is done before it reaches you or your popcorn.

Paying on Zepto
Processing the payment
Face ID asks to confirm
Verified with a passkey
Payment successful
A hand says stop
The spray arrives in a burst
The hero, spray ready
The spray glows
She stands over her friends in a grey room
The room comes back in colour
Sunglasses on
Simplifying payments with biometric authentication
Seamless. Secure. Fast. Zepto × Juspay

How we leveraged AI

After designing the characters from scratch in Figma, we put them into ChatGPT and Nano Banana, explained our story and asked them to create frames.

The storyboard, sketched in pencil
Character sheet: the hero
Character sheet: her friend
Character sheet: the popcorn friend
Character sheet: the cockroach
The living-room set with all three friends

Gap

Both ChatGPT and Nano Banana lacked the character styles we needed despite the character sheet. They added their own style, with inconsistent characters and visuals.

AI trial: a warm, painted comic page
AI trial: glossy, rounded friends
AI trial: flatter friends on the couch
AI trial: a red-eyed cockroach over a face
AI trial: a cartoon cockroach in front of the TV
AI trial: a photoreal spray can

Design pivot

We took advantage of the poses AI created, and since our characters were originally made in vector pieces, we were able to design all frames faster and ship. Collaboration with each other was the key for us on ship day. Divide and rule, they say!

AI pose: the friends scream, popcorn flying
AI pose
Final frame: everyone screams but her
Final frame
AI pose: cockroach eyes over her face
AI pose
Final frame: the face-off
Final frame
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