- Art Direction
- Visual Frames
- Motion Concept
Juspay MENA Launch 2026
- Led end-to-end
- Arabic voiceover
Created for Juspay’s MENA Launch 2026, with the audio played in Arabic for the audience. The right move was to go fully abstract, because shapes are understood in every language, and that is the power of communication design. I led the entire project.
A language of shapes and textures
Every idea in the script became a shape that needs no translation.
Final frames
From silk roads to payment rails, in the order of the film.
Design pivot
Initially I went for a dark mode with gold to reflect Dubai, but it felt too far off from Juspay and also gimmicky. I decided to pivot to a light mode direction, keeping Juspay intact through colours and communicating Dubai through textures of sand.
