Konica, Visual Designer
HOMEABOUTPLAYCONTACT

Contact

Open for new roles

  • +91 7015609094
  • Drop a mail
  • Download resume
  • LinkedIn
  • Behance
The orb, eyes squinted in a smile, rising under the word Hello!
  • Visual Storytelling
  • Storyboard
  • Character Design

Breeze Automatic Launch Video

  • Product Launch Video
  • Storytelling

Breeze Automatic is an AI sidekick for D2C founders, and its launch film is a conversation: a narrator and Breeze Automatic answering back. The frames had to land the friendly tone while still showing the real product.

Role:
Visual Designer
Collaborators:
Shalini S and Aman Kumar (Visual Designers); Rajat Subhra, Goutham Panicker, Divya Yadav, Siva M U (Motion Designers)
Duration:
20 days

The film

Key frames

A few key moments, from a lot of questions to one sidekick.

Tough questions, as cards around a founder
Pincodes floating around an orange glow, the problem ones lit in white
breathe
The orb breathes out and colour fills the screen
And do take that umbrella: the dashboard, with a weather alert
Few small tweaks. Shall I?
Automatic completely changes how you run your business: the orb in a tunnel of gradients
Not just another tool, scratched out
One of a kind
It really is insane. Hearts and sparkles thrown around the orb
Thanks! I know. The orb starts to turn orange, trailing an arc
The orb sweeps along the arc
A second arc joins the first
The Breeze Automatic logo

The personality

The script gives Breeze Automatic a voice: slightly cheeky, confident. This is an AI that feels approachable and fun, not sterile or intimidating. The visuals had to carry that too. The orb reacts to the conversation and has moods. It matches the script’s personality where it’s being cheeky.

The orb peeking up under the words: Woah! Easy there
A speech bubble, a rain cloud and a pair of good shoes
The orb with hearts for eyes
The orb with its eyes squinted, hearts and sparkles floating around it
The orb writing the word Automatic

Three colours, not two

Breeze’s orange and purple turn muddy when they blend. Pink between them keeps the gradient bright all the way across.

OrangeFF7B00
PinkFB65B0
Purple9142FF
The gradient tunnel, orange through pink to purple

Behind the scenes

Script to storyboard
The hand-drawn storyboard: eight rows of sketched frames, each under its line of script
And hundreds of explorations to reach the perfect communication and visuals.
Exploration: purpose built for entrepreneursExploration: A bold orange starExploration: SALES in huge typeExploration: Woah! with the orb as its letter oExploration: An Attribution pill on blueExploration: Pincodes on a salmon glowExploration: A scatter of tool logosExploration: Easy above the orbExploration: A line of gradient digitsExploration: These questions, on an orange cardExploration: The orb on blackExploration: Magic in gradient typeExploration: The dashboard on a phoneExploration: A lot of questionsExploration: Orange shapes joined upExploration: is your sidekick!Exploration: Tough questions on orangeExploration: Numbered steps on blackExploration: Loose digits floatingExploration: A Questions pill on lavenderExploration: An orange orb and arcExploration: An orange card among pincodesExploration: A grid of dotsExploration: A pincode in a pillExploration: A sales card on a peach gradientExploration: A location pinExploration: The orb glancing sidewaysExploration: Easy questions around a titleExploration: A lightning bolt among pincodesExploration: Business icons bursting outExploration: A flat grid of digitsExploration: A soft, faceless orbExploration: Running, on a gradientExploration: A square among circlesExploration: A phone showing salesExploration: More and AskExploration: Question bubbles around a pillExploration: Lines from a hubExploration: Columns of purple numbersExploration: A pale orange starExploration: The chances of rain, in big typeExploration: The orb beside Sidekick!Exploration: Questions beside cards reading 72%Exploration: A disc opening in orange lightExploration: Woah, Easy, there, stackedExploration: Pincodes struck outExploration: An orange question cardExploration: Tell me about my RTOs
Next projectLaunch Concept Zepto × Juspay