- Illustration System
- Guidelines
- Asset Library
- Brand Expansion
Juspay Illustration System
- 24 hrs → 2 hrs per cover
- 80+ posts in 6 months
A scalable illustration system built for Juspay’s blog: hero covers, spot diagrams and a shared asset library. The goal was to build a system that ensures consistency, flexibility and faster content production.
The problem
Inconsistent visuals across blogs led to a fragmented brand experience.
New system overview
A system, not a set of illustrations.
The system
Built from modular components that ensure consistency and flexibility.
[Lighting]
[Human][Materials][Object][Composition]- [Lighting]
- [Colour]
- [Human]
- [Materials]
- [Object]
- [Composition]
Colour structure
Monochromatic palettes ensure clarity and consistency. Neutrals maintain focus, while analogous accents add controlled variation.
Lighting
[ Singular light source ][ Highlights ][ Soft shadows ][ Bounce lights ]Materials
Materials create hierarchy and emphasis.
Objects
Modular objects represent key concepts across topics.
Payments
Security
Analytics
Miscellaneous
Human element
Used in narrative illustrations to guide movement and focus.
Composition
Controlled perspective ensures clarity and hierarchy.
Spot illustrations
When an article runs long, a spot illustration breaks the scroll and explains one idea at a glance.
Design pivots
Directions we tried, and why they didn’t make the system.
System in action
Adapted across 80+ blog posts, improving consistency and reducing illustration turnaround time.
